7 Ways Online Newspapers Can Strengthen Relationship with Readers

Online newspapers have plenty of benefits. It brings down cost, is free and easily available. The biggest advantage though is that it is updated regularly, throughout the day, and hence always provides the latest news. Plus, it has an archive feature which ensures that articles we have missed or which are related to our area of interest can be viewed by us anytime and every time. But then that is an advantage that almost all newspaper websites have. So while readers may come back to your website, they are unlikely to be your loyal customers. In order to have dedicated customers, online newspapers need to deepen their relationship with their readers. We have listed below seven ways which can help in strengthening this relationship:

1. Understand the interest of your readers: Online readers are interested in reading articles of their choice unlike print readers who follow the cues of news editors. So don’t just supply news that you have gathered, understand what is it that your audience wants, and work towards delivering those kinds of stories.

2. Make readers partner in news collection: We have often witnessed how crowd-sourcing has contributed to gathering information during major natural disasters. Well, don’t wait for a disaster to occur. Instead, develop a culture wherein readers are involved in news gathering. So, open up your comments section and step up your social media efforts. This way, they will feel valued customers, and thus will stay with you.

3. Make your reporters more visible: This is important as this will build trust between the community members and your organization. Organise seminars, programmes wherein issues relevant to the community are raised, discussed, and thus build healthy relationship. The Guardian, one of the best newspapers in the world, sometime back launched its coffee shop in London where its journalists interact with readers regularly over a cup of coffee.

4. Become a local guide: A reader needs to feel connected. There’s no better way to do so than by becoming their local source of news. Raise local issues, provide information that is native and essential to a community, focus on stories and ads that affect community members. In short, become a local guide.

5. Reward loyal readers: We all love gifts. Isn’t it? Imagine, receiving a gift for reading an article or simply commenting on it? Sounds interesting? From time to time, come up with marketing schemes to reward your regular readers. Encourage them by way of bonus points, free goodies, organize games, quizzes etc and give away prizes, or do whatever you can think of. The idea is to make your audience realize that you value loyalty. This way you will be able to develop dedicated readers to your paper.

6. Go mobile: With the advent of smartphones, telecom industry has witnessed a major revolution. No other technology has changed as much in the past decade as this one. Smart phones are the future. Hence, it makes sense to reach out to your audience through mobile platform.

7. Keep an eye on new tech tools and platforms. Imagine how technology is going to change in the coming years and plan ahead, keeping in mind the future.

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A new way to reach the tech savvy world

newspaper publishing softwareThe 21st century world can be well described as the tech friendly. The best example of this would be its acclimatization with the Internet. Whether it is about retrieving some information, being updated with latest news, fashion or shopping, everyone from teens to oldies can fill their mind with just a click! Undoubtedly, the Internet has become the best way to communicate with the entire globe.

Well, one cannot forget the significance of traditional newspapers, but it’s time to run with the technology and fulfill the demands of our audience in a way they would love to receive the information. Continue reading

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Online newspapers versus the traditional newspapers

Indeed, the traditional newspapers have been our friends since decades and their contribution in growing our knowledge about any topic cannot be denied. But in the era of technology, how can the newspaper stay behind in its old shape? Yes, the new face of newspapers and magazines are their digital form. These can be created with the assistance of online newspaper software.

The online newspapers have a number of advantages over the traditional ones. Continue reading

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Newspaper CMS – New Facet Of Online Media for Newspaper Publishing

free online newspaper publishing guideThe online world is changing rapidly. With the changing trends, there comes many new innovations and advancement to technology platforms. CMS or the Content Management System has become the buzzword of the web development world, lately. With easy navigation, SEO friendliness and proficient management solutions, CMS has evolved as a promising platform for websites with multiples features in one.

In this era of information technology, the press and media has acquired tremendous powers. There is regular change to this versatile platform with regular updates and announcements. Continue reading

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An overview of Techcruiser’s Online Newspaper Software

Techcruiser – Online Newspaper CMS Software

Online Newspaper CMS Software that helps you to publish your own online newspaper easily. Start publishing online newspaper within minutes with the help of most comprehensive newspaper portal software…

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Tips for Starting an Online Newspaper

Content Management System for Online NewspaperYou may have felt frustrated about the lack of credible sources of news in your area. Since writing to an editor may not be to your liking, you can consider starting your very own online newspaper. It is pretty easy to start online newspaper and not as expensive as you might think. It will take a few days to develop your newspaper and maybe another few days to “improve” on it and then you are ready to become a newspaper publisher.

The first step is finding your target audience. Who do you want to read your newspaper? Continue reading

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How Newspaper Websites Are Running Their Success Story With Widespread Newspaper Circulation

It goes without saying that circulation is the lifeblood of newspapers that keeps it alive and kicking. But in these days of computer and Internet, traditional print media is losing out somewhat to their online counterparts. Creating a newspaper website can help increase the circulation of the newspaper and add considerably to its bloodline.

Battle for Market Share
Like most other industries there is a grim battle for market share dominance in respect of newspapers. Some of the requirements for the newspapers against such background are as follows: Continue reading

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Understanding the Essence of Newspaper CMS in Managing A Magazine Website

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Content management is extremely important for any newspaper or magazine. Hence it is required that prospective owner understand clearly the essences of newspaper CMS.

Basically the content management system refers to a procedure that is used to organize as well as store all the data relating to a particular organization. In respect of newspapers the relevance is even more as the product is purely content based. Putting in place effective newspaper CMS can help the newspaper to become highly relevant and qualitative and in result appreciated by the readers as well as the viewer’s community. Continue reading

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Using Newspaper Software For Online Publication-Things You Must Know

In these days of computer and Internet almost everything is done online and that includes newspaper online as well. That is why one can find uses of multiple newspaper software for online newspaper publications taking care of various aspects of publishing newspaper online.

Publishing Software:
For online newspaper publication most companies have relied on Mac computers for their superior presentation of graphic designs. Continue reading

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Newspaper CMS Helping Entrepreneurs Start Online Portals With Least Hitches

Going to the internet, one has to put in the domain name of a site to get it opened. With computers and internet available in almost every house or office, access to various sites is easy. People are also depending on the websites to receive information on anything and everything. It is but natural that newspapers are also found online. It is really possible to go through the news articles from different parts of the world in matter of minutes. Even, the number of gadgets which one can use to do so, has branched into hand held smart phones, tablets, laptops & few others. Just by the click of the fingers, one can have these sites displayed in front of them. Continue reading

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